Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Horizon Bank, National Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too bad I can give this place a ZERO start review. Because I defiantly would. The real time of my account is ridiculous. Often so inaccurate that I don’t even bother to look at it until the next day or even days later because nothing is ever on there that should be. I’ve had it say anything from my balance being the exact same number for months back .....to my account being thousands in the negative but says the “available” is positive. Not sure what happened once this banks software switched from Salin bank to horizon. But maybe you guys should contact the tech team of salin and have them recode your software or update it. Because they had real time balances and transactions. Regardless of how long it took the retailer to post my transactions. And the most frustrating thing is that you “maintenance” your website or app every couple Sunday’s it seems ..... yet nothing changes for the better. I used to recommend this bank. That is no longer the case. I actually try to deter people from using it due to the fact that the online is so messed up and inaccurate that it’s not worth having a place to see your balance and transactions if they’re NEVER right! You guys should defiantly figure this out because other than than ( which that is like 70% of banking these days) this bank is fairly decent bank.
My husband and I try to stay with local business. Horizon bank is a nice local bank with great people that work there. However, there is an obvious lack of investment in technology. I could go on and on about what the systems can’t do. Depositing checks on your phone is almost impossible. I had to just recently close an account because I couldn’t get anyone to help me with canceling an automatic transaction. I emailed customer service multiple times, not even a response. If you open many accounts, you can’t get the correct account name on the checks from bill pay without extra effort. Opening a new account and getting it set up to be included in your log in is a cluster! We have opened many and it doesn’t matter how much we ask about getting this done, we will still have to email multiple times and go back into the branch office and get it done. The back office part of this needs work. It is hard to watch the hard working employees run without sufficient tools. If we didn’t have our first mortgage and credit line at Horizon, we would keep all of our Horizon accounts with our other accounts at E*TRADE and Chase. I write this review not to complain, but maybe if I add one more person saying this, it may tip the scale. I understand technology is expensive, but if you guys don’t do something soon, you will miss out and then not be able to keep up with your competitors. We are possibly paying our loans off in a few years, and I hope you guys can get a better system by then.
I️ really like that banks have apps to help keep you on track with your balance. However, Horizon’s app needs some fixing; once you deposit a check it will show up that day but sometimes after your deposit goes in it tells your full balance one day and the next time you check it says a negative balance. Sometimes it takes forever to update you balance. I’m a mom of a 5 year old and a set of 1 year old twins; it’s easy to open the app because I️ dont have time to write it down. (My fault I️ know) if you fix these bugs that would be great. Also I️ think the over draft fee is ridiculous if you draft over $5, you should make it $10 or $20 or at least make it up to the same amount your charging us one we over draft. Hint hint! Help us broke folks out once in awhile!
Do your banking even when you’re on the go with Horizon Bank’s mobile banking! Just like online banking, you can sign in using your secure credential...