Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Morton Community Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so easy to use. It’s very intuitive and if you ever have any problems, you can call the bank and they will help you through it. I cannot recommend this one enough before I move to this bank. I did make it another location, a different bank. Their app was not nearly as easy to use as this one.
Like most people, I am not big on change and when something is working, why mess with it but I am sure you had your reasons. Everything seems to work alright but if you are looking for improvement ideas; I have a number of accounts, I like them in a certain order. When I scroll through them, the accounts move around and the order gets screwed up. It is a pain and if there were something you could do about that, that would be great!
I like using the app to check balances, transfers & electronic deposits. On several occasions it says not available. Thumb print ID access often doesn’t work. We were acquired from Associated Bank & need app functions to improve. Please & Thank You
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