Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hometown Bank of Alabama · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I usually use the Face ID option for fast access to my account, but I also forget my password to my account because of this, so I usually would just recover it every now and then when Face ID stopped working. Recently, they took away the recover password option, so I have to make a call just to get my password reset, it’s ridiculous. And also, why does my Face ID not work in the first place when I have to reset it once I login again?
The apps depositing setting hasn’t worked the past 3 times I’ve attempted to use it and I’ve had to go up to hometown bank to deposit manually instead of quickly doing it on the app. I’ve been waiting for it to be fixed and y’all have done a bug update but obviously it isn’t working.
The actual inside of the app is great! If only it would let me get to it. I forgot my password, but when I click to recover password, it gives me security questions I don’t know the answer to. I’m pretty sure they’re not the same security questions I chose when signing up, because it gave me four different ones, none of which I knew the answer to. Such as “what was your childhood nickname?”.... but I didn’t have a childhood nickname... “what was the name of your first stuffed animal?” I have no earthly clue what my first stuffed animal was or if it even had a name. I went to the bank to fix this and they set me up with a whole new login, and a few months later, the app booted me out and is doing the same thing AGAIN. I may have to switch banks because their app is broken. Sad, because the inside of the app was so good and I enjoy the bank.
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