Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carla Clark · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Although this app says it's free, you have to create an account and then buy one of their inventory plans for it to actually work. And the basic plan is $19.99.
Description for the application does not explain that you must pay a yearly fee for use of this application. You also enter your name, address, email, set a password prior to being notified that it is a pay service.
Do you know the value of everything inside your home or apartment? Do you have the information you need to file an insurance claim or police report?...