Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hollie Gazzard Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like others have said it’s a great idea but fails as you need to be constantly logged in for it to work. The shake alarm also doesn’t work unless you log in first. In an emergency situation you aren’t going to have time or foresight to log in first. I’d read the designers had resolved this in December but sadly this doesn’t seem to be the case so I will be deleting the app and looking for something else for my daughters and I 😭
App logs you out if you don’t keep it open and if you do exit out, you have to wait 1 minute before you can log in again. In an emergency a minute can be crucial. Love the idea of this app but does need work
I love the idea of the app, but sadly it doesn’t keep you logged in anymore unless you leave it open and don’t force close it otherwise it logs you out! You use this app in emergencies, so you need to be able to use the app quickly! If you can’t keep us logged in if we close the app, then add biometrics. We need to be able to use the app QUICKLY! We can’t be expected to keep it open all the time. I contacted them and they said this is by design… If you force close, reboot or update your phone, you need to open the app and keep background app refresh on, otherwise it logs you out! My bank apps can log me into the their apps in seconds, but this app has no biometrics. Not good as if you need to use the app, you need quick access! Can’t be having to keep it open just in case, using your batter none stop with background app refresh too. Use biometrics if you can’t keep us logged in. No reason why we choice have to keep the app physically open constantly, just in case you need it in an emergency. Not just keep it open but have background app refresh too, which does add to battery draining, but also is over the top for an app you only use in an emergency. Security doesn’t mean logging people out. Use biometrics if you want to make people log in and can’t keep us logged in. I’m now looking at alternatives sadly.
Hollie Guard turns your phone into a personal safety device. Protect yourself from violence and accidents, record evidence and alert emergency contact...