Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TCPi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I hate having my time wasted. I bought these devices as a convenience to myself, but it turns out I’m constantly logged off of TCP the device itself works fine. It’s this app that is offensive. I highly doubt some nefarious hacker wants to turn on my living room lights. How about giving me the option of logging off or simply staying logged on instead of you always doing it for me.
Absolutely love the simplicity of their devices and how easy they are to use. Great app also.
Apparently this company originally allowed you to control your products outside your home but changed it to only inside your home back in 2016. Why is this still here?
TCP smart, fit, connect, play:...