H&M

H&M · iOS

H&M

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
Compare appsMy watchlist

01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

H&M screenshot 1H&M screenshot 2H&M screenshot 3H&M screenshot 4H&M screenshot 5H&M screenshot 6H&M screenshot 7H&M screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does H&M Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
700.0K
Rating
4.8 (236,948)

Rating Distribution

4.8
★★★★★
236,948 reviews
5
2%
4
1%
3
1%
2
6%
1
91%

Top Countries

🇺🇸 US🇯🇵 JP🇩🇪 DE

Rankings

Category Rank
#82
Reviews (3)
☆☆☆☆Disney 100th7/29/2023
Disney 100th disappointment

On July 20th I tried purchasing two of the Disney jackets and two over sized sweaters. Both in an extra large and a large. However, the my order wasn’t going through. I tried multiple times and still was running into complications. I checked my bank account and turns out I was charged multiple times. Just a little over $1300 was taken out. Although I did get refunded my money I still wanted to the items and still was lingering in my cart. Still running into problems with the purchase I was told by customer service that it wasn’t just me and that I.T. is working on it. Also told as long as it’s in my cart it’s saved. When finally able to purchase the items I went to check out just to find out that one of the jackets no longer has one of the size. Settling for both large sizes for the jackets I still went with the purchase. It was marked as delivered on Tuesday but only for three of the items which were too large jackets at one extra large sweater. The other large sweater was showing that it was being processed in the warehouse. But I still haven’t received anything. Then Thursday morning I noticed that it was marked that all items were delivered. I called customer service about all of this and was told an investigation was going to be open and looked into. This is a major concern for me seeing the items I purchased is limited and feels like I would not be getting my items that I paid for.

★★☆☆☆Goku43217/16/2020
Needs better accessibility and compatibility with voiceover

So while I love the store and the clothes they have the app is kind of a mess. It’s all right enough if you have good enough vision but when you are very visually impaired or a limited site and use voiceover on your phone the app is basically useless. As well as even before I became visually impaired and did not require voiceover to work my phone I still have some trouble is using the app because although you can favorite clothes they will eventually just disappear from your favorites and then you have to find them again or sometimes hope they still have them at all. As I recently was wanting to buy some clothes and was just going to use the app due to the virus I thought would be easier but I soon discovered that the app does not work with voiceover as I can only read approximately maybe five or more things and it’s only an estimated guess of what it is I thought maybe I’d get by by just going to my favorites and just clicking on the first few things on my favorites list was completely empty. So while the app is manageable enough so long as you have a good enough vision and don’t use voiceover on your phone I definitely would not recommend it to anyone who is visually impaired or with limited site and requires voiceover on to work their phone please fix this and then maybe the apple be better.

★★★★★shawty.fineee10/24/2019
Nope.

I don’t usually write reviews but I had too on this one. The app is good for finding clothings you like that may not be in the actual store (yet)! But the app it’s self is a disaster. Sometimes when I click “LIKE” on something, it doesn’t even “LIKE” it & doesn’t pop out on my “LIKE SECTION”. I just said to myself that it was mineral issue. (Things got worse). I would have a lot of things I wanted to buy, but didn’t have the money at the moment. So I would just put them in my cart/bag and return to it later. On this app, I can’t do that. You may be asking why & it’s because, when ever you put something on your cart, it will literally disappear in a matter of 2 days. (I would open the app and go straight to my bag/cart. & it would say that it was empty but I just filled it like a day ago). I tried signing in because I thought it would start saving, but still had the same issue. & to even make the topic worse, when I view something on my cart and go back to view others; it would take minutes to load. & after that, it would start at the top of the cart again (how annoying is that when you have a lot of things). PLEASE FIX THIS! I have a lot of things I want to buy but don’t want to go to the actual store

Version History (251)
26.34.08/19/2026
26.31.07/28/2026
26.29.07/15/2026
26.26.06/23/2026
26.22.16/4/2026
26.22.05/27/2026
26.20.15/21/2026
26.20.05/13/2026
26.17.24/30/2026
26.17.14/22/2026
Available In (49 Countries)
🇫🇷 France🇨🇳 China🇮🇹 Italy🇪🇸 Spain🇨🇿 Czech Republic🇵🇱 Poland🇵🇹 Portugal🇷🇴 Romania🇧🇬 Bulgaria🇭🇺 Hungary🇸🇰 Slovakia🇧🇪 Belgium🇨🇭 Switzerland🇷🇺 Russia🇬🇧 United Kingdom🇭🇷 Croatia🇮🇪 Ireland🇱🇹 Lithuania🇱🇺 LU🇸🇮 Slovenia🇯🇵 Japan🇬🇷 Greece🇰🇷 South Korea🇨🇦 Canada🇳🇱 Netherlands🇹🇷 Turkey🇭🇰 Hong Kong🇲🇴 MO🇲🇾 Malaysia🇸🇬 Singapore🇹🇼 Taiwan🇩🇰 Denmark🇫🇮 Finland🇵🇭 Philippines🇳🇴 Norway🇸🇪 Sweden🇮🇳 India🇦🇹 Austria🇺🇸 United States🇩🇪 Germany🇲🇽 Mexico🇪🇪 Estonia🇱🇻 Latvia🇦🇺 Australia🇨🇾 CY🇷🇸 RS🇻🇳 Vietnam🇺🇦 Ukraine🇮🇱 Israel
Supported Languages (25)
ArabicBGCzechDanishDutchEnglishFinnishFrenchGermanHebrewHungarianItalianJapaneseKoreanNorwegianNNPolishPortugueseRomanianRussianChineseSlovakSpanishSwedishTurkish
App Details

Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shoppi...

iOS App ID
834465911
Content Rating
4+
Min OS
17.0
Size
225.8 MB
Publisher
H&M
Sw