Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michel van der Wal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Oh no! Santa's wrapping machines are broken. All presents are flying everywhere and you have to help to make sure they get to the right place quickly....
| Name | Price | Type |
|---|---|---|
| Plunger x25 | $0.99 | One-time |
| Helping Hands! | $0.99 | One-time |
| 50,000 Presents | $0.99 | One-time |
| Super Package | $0.99 | One-time |
| Powerup Pack | $1.99 | One-time |
| 250,000 Presents | $1.99 | One-time |
| Powerup Pack | $1.99 | One-time |
| Magic Plunger | $2.99 | One-time |
| 750,000 Presents | $2.99 | One-time |
| Magic Pack! | $2.99 | One-time |