Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Habito Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really enjoy this app however I’m sad I’m not able to add more than 4 people to a challenge. It’s great at tracking all types at activities.
Great app but the setting in that account setting to change from metric to imperial does not work. Everything is still showing in kilometers.
I have kept track of all my exercise on Heiaheia since 2012, and it has been motovating and easy. If some day they can connect to my apple watch it will be even better. I highly recommend Heiaheia ...
HeiaHeia is a global platform for improving employee wellbeing and fostering a sense of community. It is fun and easy to use—for both employees and e...