Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heartland CU WI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new app looks nicer but the menus are significantly more difficult to navigate than the other 4 banking apps that I have. The screen flow is very clunky and isn’t organized in a very intuitive way. Secure messaging sticks out as especially clunky and it defaults to the oldest message instead of the most recent so you have to swipe several times to see the most recent response. Zelle is also not available like it is for my other 3 banks (including another local credit union) which feels like a pretty big missing feature. Giving 2 stars because this is significantly behind other banking apps but it seems like they are making an effort to catch up and be on par with what other banks offer in mobile and online.
I’ve been with Dane county/Heartland over 9 years! And I’ve never had a problem! This place has help me when times has been hard! Thanks for being there when times were tough, and no one was there to lend a hand.
The window that lets you choose what account you are depositing to doesn’t open correctly. There are other bugs with signing in too.
Take Heartland with you wherever you go! Using Heartland's mobile banking app, you can quickly and conveniently check your account balances, manage yo...