Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lake Ridge Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Once again, a bank decides to make the app to access accounts more complicated! Originally the deposit icon was on the main page so was easy to access, but now is buried in a sub menu. Considering most people use their remote access to their account to make deposits this is a really dumb idea!Additionally, if you go to make a deposit and make an error the ap freezes, then redirects you to other features like zelle. If I Zelle, I should select an icon to get it.Looks like whoever revised the app needs to do some work to get it work properly, and I would recommend putting deposit back on the main page.Simple is better! Please keep that in mind when making future changes for customers.
I have been using this app for some time. Today, I was forced to update the app to a newer version (which I have done before ). Even though I’d been using the app for years, I was then forced to reread and approve the terms of service etc. again. The terms of service and related documents spanned dozens of pages written by teams of lawyers. The bank did not even have the common courtesy to give an executive summary, or equivalent, to outline any changes made to their policies. How arrogant! Through the agreement, they absolve themselves of virtually all liability including misstatements by their employees. I was once again dismayed at arbitrary nature of some of their policies as illustrated by their “prohibited payments” section. Will they really refuse to make a payment for me if, in their omnipotent and probably biased opinion, I attempt to make a payment that they deem to be “discourteous”? Will they really debank me? I won’t be using their electronic banking. If I remain a customer, they can start mailing me copies of my statements the old fashioned way.
I’m enjoying using the mobile app for banking however it gets frustrating when I log in and it says that my credentials can’t be verified and then I have to start all over. That’s the only glitch I’ve encountered.
Lake Ridge Bank’s Mobile Banking app lets you bank whenever, from wherever! Our mobile banking app is available to all Lake Ridge Bank Online consumer...