Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HBF Health LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For ease of placing a claim this app gets a 5. It gets a 1 overall because of the lack of communication in the description and prior to making a claim. At the END of submission it advises your claim will take 5 days to process, if I had known that at the beginning I would not have bothered as I needed to pay the bill (only 1 week's grace given). Upon speaking to HBF this is not the reality. I was advised from the call centre using the app can take 2-3 weeks for a claim to be processed. The other functionality missing is you need to sign in each time. So you need to have your card with you? Way easier to just go into a centre.
The HBF App makes managing your health cover simple and secure. - Access your HBF digital card so you can tap & claim with your phone - Take ph...