Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find that the app can sometimes be useful but more often than not it will waste my time. I’ve inquired repeatedly about why I get an alert on my phone and when I click on it it does not take me to the related news article. I’ve NEVER received a single response. Furthermore when I search throughout the app for the related news article it’s never to be found. The search feature only finds information from weeks and months past. Instead I am bombarded by pop up ads and the like that are entirely irrelevant. Occasionally I’ll find the story I’m looking for and have interest in but invariably I’ve spent an inordinate amount of time and effort chasing “breaking” news alerts that are never to be found. I’ve learned to no longer attempt clicking the alert and simply go to another news source to find the info. This app is entirely deletable. *UPDATE* This app was just updated coincidentally along with an iOS update. What a vast improvement! Every thing seems to flow without the nuisances I have previously noted above. I believe that this is now going to be a news source that I can depend on and can easily navigate through.
I have been experiencing issues with this app recently. Possibly caused by an update. As far as I can tell, the app now appears to be continuously updating in the background. The battery consumption charts show the background activity of this app is through the roof, accounting for more then 60% of my phones total power consumption. Outdrawing more power then actively used streaming apps based on time used. The streaming apps are only being used for a limited time, as opposed to this app continually being on in the background. Even with background app refresh being turned off, it is still doing things in the background and burning a ton of battery power.
I don't write negative reviews of apps, but in this case I must make an exception. Following the rewrite of this app in mid 2018, it has been much worse to use than before. Now, it is not even possible to click on an image and zoom in on it; videos do not play properly and sometimes even cause the app to forget which page you are on (when an unexpected full-page pop-over ad covers over the top of the player and the article and block everything, which you can only dismiss by clicking on a small X at the top of the advertisement which then loses your context in the app); and also the front page listing of all of the stories is much more long-winded now whereas before it was a nice simple list of headlines which you could easily select. It's a shame that what could've become a much better app has actually gone from a five star to a three star app in my opinion. I would say try another Hawaii news app (I have gone back to the KITV4app for now) and keep this one on the side in the hopes that it will be improved at some point in the future.
Download the power of the Hawaii NOW application right to your iPhone! Grab your local, national and world news with one touch. Features include: -...