Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tribune Publishing Company, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a disappointing app from a newspaper chain that should be able to do better. The only way to see a broad spectrum of news coverage is to look at the daily “E-newspaper“ because the stories highlighted on the website are so poorly organized and have almost no relationship to the stories covered in the day’s newspaper. Quite often stories highlighted in the main page of the app are out of date. Ads and videos clutter the interface even though I am a paid subscriber. Despite my selections in the alerts preferences, all I am served are sports headlines and crime. It is rare that I can easily access state and government news without prolonging, despite the fact that those are my preferred stories. The Hartford Courant news content has already suffered through cost-cutting corporate buyouts, but the app takes a bad situation and makes it far worse by making the news hard to find.
I am a paying subscriber to the Hartford Courant. Yesterday I upgraded my Hartford Courant App. This morning I was greeted by the following message TAP ALLOW TRACKING ON THE NEXT SCREEN TO CONTINUE There was no opt out feature. I pay for my Courant Subscription. The Hartford Courant DOES NOT ALLOW the user to reject tracking. Again, I PAY for my subscription. I was stunned by the position taken by the Courant. Perhaps it was somewhere in the fine print, but to my eye the Courant NEVER disclosed the REQUIREMENT to accept add tacking as a condition of its latest upgrade. Their stance is APPALLING. Apple has done a terrific job helping consumers manage their add tracking choice. For those folks that chose to share their data, that is a personal choice that meets their needs. For those of us that don’t chose to share their data and PAY for the subscription, the Courant has taken a very poor stance on the issue. For the nation’s oldest continuously published newspaper, it is a big disappointment. The New Hartford Courant App forced add tracking for PAID subscribers is 100% at odds with Apple’s policy of consumer choice. I implore the Courant to remove this feature. If not I must request that the APP be removed from the Apple App Store as its stance is inconsistent with Apples values and policy.
First I want to compliment the person that delivers our paper ON TIME! We went through quite a stretch when the paper was either late or not delivered at all. I always prefer reading an actual paper but had no choice for a while to read the digital edition. I slowly got used to it s I stayed with it. My wife prefers the paper version. However, there is one thing that’s annoying. When starting out be clicking the “e-newspaper “ it opens as two front pages side by side. I finally figured out a work around but I don’t understand why it’s programmed that way.
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| Name | Price | Type |
|---|---|---|
| Premium Story Credits | $0.99 | One-time |
| News App Only (Monthly) | $19.99 | Monthly |
| Unlimited Digital Access (Monthly) | $19.99 | Monthly |
| Monthly Subscription | $19.99 | Monthly |
| Unlimited Digital Access (Monthly) | $19.99 | Monthly |
| Unlimited Digital Access (Monthly) | $19.99 | Monthly |
| Hartford Courant (Annual) | $199.99 | Yearly |
| Annual Subscription | $199.99 | Yearly |