Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Newspapers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Need to be able to save favorite articles and search for articles by keyword as well. Also need to be able to comment on articles. Open dialog and debate on issues today is critical. Oh, and it would be great if an article that was opened via an emailed link on a mobile device (or the newsletter you send) redirected to the mobile app if installed or there was a message on the website to download the app if not installed. That’s pretty common functionality for news organizations.
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