Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rocapine · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They use predatory subscription tactics. I don’t recall agreeing to a $50 yearly subscription immediately when getting this app. They must have required a free trial I didn’t know about and send no reminder or warning email before automatically charging you. Defaulting to an entire year subscription is wild work. The app also doesn’t let you edit the length of your period while you’re on it (ex five days instead of the usual seven) also no where to add that you’re breastfeeding which effects your cycle. The tips and recipes are very repetitive and you could get all the info you need in one month and then you’re paying for the same content over and over again.
I downloaded this on a whim but didn’t expect to actually use it. Turns out it’s one of the few apps I open daily now. The way it breaks down your cycle into phases is super helpful. I’ve started timing my workouts and even some work tasks around how I’m feeling, and it’s made a difference in my focus and energy. I’m not trying to be perfect with it, but it’s nice having something that helps me listen to my body.
I can see this app being really great but its buggy. When selecting when you start your cycle, you have to click the day before your start day in order to select your true start date. Also, I wish that the app could sync up with health app because that’s where I have my previous data, it would be nice to have legacy data to help the app be more accurate. In conjunction with that, it would also be nice to have some sort of tracking for hormones, like if I wanted to measure my hormone levels throughout my cycle and I could input the data into the app and the app would then notate specifically where I am in my cycle instead of just using statistical averages. Update— had the app for a while now and had to go from 4 to 2 stars because it wont let me update the days I had my period!!??? So buggy honestly not worth the money I paid for in the subscription.
More than a period tracker. Harmony helps you sync your lifestyle with your cycle. Your energy, meals, movement, and mindset, all in one place. Your...
| Name | Price | Type |
|---|---|---|
| Premium Subscription (Weekly) | $4.99 | Weekly |
| Harmony Monthly Plan | $9.99 | Monthly |
| Harmony Premium Pan (Monthly) | $14.99 | Monthly |
| Monthly Subscription | $14.99 | Monthly |
| Harmony Yearly Plan | $34.99 | Yearly |
| Yearly Premium | $34.99 | Yearly |
| Harmony Premium (Quarterly) | $39.99 | Quarterly |
| Yearly Subscription | $49.99 | Yearly |
| Yearly Subscription | $49.99 | Yearly |
| Yearly Subscription | $59.99 | Yearly |