Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗William Hause · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a fun game but I wish you could reset it back to level 1 after you get to the more difficult levels. At least I don’t have to work my way past the easy levels each time.
Of course I think the app is great.
Fun little game. Kinda hard to play while lying down, but great to play under your desk at a boring work meeting. In-game colors and images look great too. I’ve made it to level 11 so far.
Rhythmic circular hand motion guides the ball. Feel the ball bounce off the sides of your iPhone as you tilt and shake your phone to complete each lev...