Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗William Hause · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App logs and records your bread crumbs “dots” it works perfectly well on my iPhone.
I used this app to canvass our neighborhood when we had our neighborhood wide garage sale day. This made it easy to tell which streets I had gone down as I checked out every garage sale.
I like to go for walks and this app shows me areas I haven’t explored yet.
Find your way back by following the dots marking how you came. Bushwhack through the woods. Canvas a neighborhood marking which streets you’ve gone do...