Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Happy State Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ever since the name change, banking here has been highly annoying. I realize this is a review for the app but the app is run by the bank, so: You can’t link your card ANYWHERE because the account is neither Happy State Bank nor is it Centennial Bank. Your account is trapped in limbo. The balance takes DAYS to reflect in the account so it is difficult to know how much money is actually left in checking. And of course several days each week the app is just down. Right after the acquisition, everyone’s usernames were just randomly changed and so instead of sending out a notice to everyone you had to physically go to the bank to talk to someone to get any information. I switched to Happy State because I heard they were the best banking in the Texas panhandle but I am seriously regretting this. They clearly aren’t listening to their customers as I constantly see updates and posts on various social media sites about how unbelievably trash this bank has become. Don’t even get me started on their insanely rude and entitled workers inside the bank who act like you are bothering them for coming inside like look sis, if your app worked I wouldn’t have to be here. The drive-thru staff is at least nice so there’s one good thing I can say.
My wife and I had been doing both business and personal banking with national corporate banks. We experienced several nightmares the last straw was when we went to take my deceased wife off of the account with death certificate in hand. They told us they couldn’t do that without her permission. Come on folks she is in the cemetery. They said they would trick the computers and make it happen. Results of that was several nightmares. When we had more than we could stand I went to closed out all of our accounts. The bank executive ask me why I was moving my accounts to Happy State Bank? I simply said as I walked out the door BE CAUSE I WANT TO BE HAPPY! That is exactly where we are years later today with HSB. We are still HAPPY!!!
Always having to delete and reinstall because something isn’t working. First the purchase alerts then the face recognition. Now that add or whatever it is pops up and ask you to skip or later. I’ve selected both in hopes one of the other would make it go away but no such luck. Every single time I log on there it is again.
The Happy State Bank, a division of Centennial Bank mobile app provides you the convenience to bank when you want and where you want through secure ac...