Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Personal Group Holdings plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using the Hapi app for a few years and have saved over £1700 food shopping and restaurant bills through the discounts available. There is also some very informative wellness advice and I have also accessed their EAP service which has been helpful. The customer service team have always been responsive have I needed to make contact. It is definitely worth signing up to.
Firstly, you never know if you’ll be able to use the app when you need it. It wouldn’t allow me to purchase vouchers a few times despite having done it many times prior so it’s not a card issue. And a few days later, it works fine again-which is frustrating when you actually need to make the purchase at that moment. Don’t archive your vouchers. You’ll never see them again. There’s a function for you to view it but it’s a hit and miss. Will it show up? Maybe. Every time you refresh, different sets of old vouchers will show. I currently have not been able to log in for the past week. Says they can’t identify me and my company does not exist.
On the busiest shopping day before christmas the app was unusable as was the web site. No holding page displayed just white screen. Now we get a ‘new’ app. No explanation or apology and two emails to them ignored. Vouchers sometimes take 15 mins to come through - not much help if you are buying in store and need fast responses. Perhaps the fault if the retailer but surely a better message could be shown in purchase history.
Access your employee discounts and rewards on-the-go with Hapi. Up to 40% off leisure, retail and holidays, access to your work benefits and salary sa...