Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HangTag LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For a new user, this is the most difficult parking app I have had to setup an account for. I was going to a restaurant with friends and eventually I gave up on purchasing my parking ticket because it took me longer that 10 minutes to setup my account, and then I got slammed with a 47 dollar parking ticket. I will not be parking in hangTag zones from now on. For the software developers: don’t have the software error out if you fill in two fields correctly rather than just filling one field. What is the purpose of penalizing the user for entering correct information? That is seriously diabolical. Also, I started with trying to fill out fields online (safari) but I couldn’t even click to enter info in one field on safari, so I tried downloading the app but it wasn’t any easier. Maybe focus on user experience from a first time user trying to purchase parking and time people on how long it takes or what issues they are having so the process can be more streamlined.
This app just straight up does not function. You need a private detective just to figure out how it’s supposed work in the first place, and that’s not even counting the myriad of bugs that you encounter along the way. I downloaded it thinking this would be faster than paying for parking at the kiosk, and after 15 minutes of failed attempts to make the app work I ended up giving up and just going back outside to the kiosk to pay. All this app needs to do is let you pay for parking. It feels like they scrapped together a google maps integration and a search box made by two separate people who weren’t allowed to communicate and shipped it with no further testing. I take it back, there was a third guy who was in charge of the login/signup flow, but they didn’t actually know how to work the sms integration and it shows. If you’re at the kiosk waiting for the app to download, just save yourself the trouble and cancel the download and pay there.
Works great on my phone but desperately need an iPad version for when my phone dies. I’m guessing that this is because the iPad doesn’t have GPS location. However the iPad does have location services, plus could use the “previous parking lot” selection to pick a parking lot. Keep your developers working on this please.
Let’s park! hangTag is here to help you search, compare & pay for parking at over 1,000 locations across Canada and USA. Now that’s smart parking. •...