Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Park Indigo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app two months ago to park while I was on business trip. It asked me to post the payment for the second month, which I did, but never approved any automatic payments. So imagine my surprise a month later when they charged my card $300 for a monthly parking. I sent a message on the 29th of March to cancel my payment and refund my money only to get a response two weeks later, that I should have sent them an email requesting cancellation. App itself does not allow you to delete card information or cancel subscription, you have to do it through email. Do not even try to reach their service support, spent hours to no success.
I was running late because I got held up behind some cars on the bridge. Got there about 10 minutes before my train left. Didn’t have time to mess with the kiosk in the parking lot. I had set up the app for use in the past. Paid for my parking on the train. Easy Peasey!
Just sometimes processing takes a while.
Indigo NEO - One App, One Place. Choose your favorite Indigo parking spot amongst over 250,000 spaces all over Canada, including cities like Calgary,...