Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZipBy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use the same credit card all the time. About a quarter of the time, the app fails to successfully charge my credit card. I try again and the card works. The map feature is helpful. If not for that the app would get 1 star.
The ZipBy app itself is fairly simple and straightforward to use. However, when traveling in Vancouver at the start of July 2024, the lot/parking garage was a “test site” and had no postings or in-app directions about how we should expect the account to operate or charge us. I pre-paid in the app for the duration of our stay specific to the lot number; however, each time we left the garage, it charged my account for the elapsed time since last entering - it did not take into consideration that I had already pre-paid. I submitted a customer service ticket asking for a refund of the pre-paid transaction and have followed up with two calls. It’s been 4 weeks and the refund has not been resolved. ZipBy seems to have potential as a really great and convenient parking service but hasn’t figured out their customer-minded communication or service tactics.
Unfortunately, the parking garage at my office requires the use of this terrible App for all monthly parkers. Joyce Parking in Annapolis ditched the old parking passes for an app that only works about 30% of the time. I’ve been hearing for a year that it will get better. The app requires location tracking all of the time. WHY???? I do not want this. Therefore, every time I use the app I go into settings to turn this feature on/off. There is absolutely NO reason for them to have location tracking on beyond when I am actually using it to get in and out of the garage.
What is ZipBy? When you download and register ZipBy on your phone you can drive in and out of any ZipBy enable car park without needing a ticket. If p...