Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The American Academy of Pediatric Dentistry · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Suggestions for users This app is best used on an IPad What I like: All the information is present you do have the handbook with you at all times Most of it is seemless and does the job well. What I’m not a fan of: The flow isn’t great If you search a topic it has a hard time showing you that specific use and there is no going back if you click on something you have to start the search over again Trying to share a page doesn’t work the login system is broken and will simply continually redirect you back to login even within the app Redeeming the app has inherent issues and does not work the way as instructed causing serious confusion where it won’t redirect you properly give you an error message or send you script text. When rotating the phone trying to enlarge text or getting a better view you are usually fixed to a specific view, some of the font is small. Functions I would like: pdf reader like function and searchability. Desktop app (new M1 macs will make that not necessary however)
All content is presented in an Instagram-like vertical format that does not allow for horizontal orientation. This creates awkward, chopped up reading when increasing font size, and is particularly problematic where text is formatted inside a center strip that does not expand to full screen. Last, the search function is only accessible from the home page. Altogether, these limitations make for a not-very-user-friendly reading experience.
Intuitive and easy to read. A great update to the 4th edition.
The 6th Edition Handbook of Pediatric Dentistry is the premier reference for pediatric dentists and other health professionals. Designed to serve as a...