Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The American Academy of Pediatric Dentistry · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Excellent meeting and digital support
You are required to log in every time you re-open the app. Very cumbersome To go through the selections each time. Needs a “stay logged in” feature.
This app gets better and better every year! Everything in one place at our finger tips! Well done AAPD!
**** FOR AAPD ATTENDEES ONLY **** The AAPD Annual Session mobile application allows you to access the presentations from the AAPD Annual Session and...