Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gracie's Wines · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s COVID and instead of walking to the wine store I made a big delivery order of about $80 of wine and then tip and tax on top. Once I placed the order through the app I realized I put “410” instead of “412” for my address. I moved not too long ago from a “410” address so it was by mistake. I called a few times and there was no answer, then I emailed a few times and since it was after 8pm considered the delivery window must be closed I’ll try tomorrow. Called again as soon as the store opened and emailed once more and then decided to walk to the store. They said they delivered the order which I didn’t receive and appeared to still be pending in the app. I told them I tried to call and email immediately after I made the order to correct the address. They said it wasn’t their fault and they delivered it to the other person. They didn’t check the name that was on the apartment, they didn’t call and they didn’t ask for ID which you’re supposed to do when delivering alcohol. So now I am trying to track down my wine order from the building next door. I get it I made a mistake on the address but I tried to fix it immediately and considering everything that’s going on it’s incredible how much this place does not care about their customers.
Great
A wine and liquor store located in 1579 York Ave, New York, NY 10028, USA. With the App you can browse for the Wines and Spirits available in the stor...