Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MobileCause Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app was not updated for close to 3 years. Now that it has been updated, I have been completely unable to log into it on-site at our events. I have had 5 of my colleagues, all on different devices, try to log in as well and they also were unable to access the site through the app. Finally, why does it not function on Android devices? Literally 70% of mobile phones are Android based. What a huge percentage of the market to ignore! This seems to be indicative of this company as a whole. From my experience they prefer the lazy way of building and maintaining their product, as opposed to the “best for the customer” way.
Horrible all around. Stay far away from this company.
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