Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗General Electric Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This latest update is CLUTTERED and LACKS INTUITIVENESS. The UI is frustrating to navigate trying to find and pay a bill- having 4 options above the bill pay option, no more banner reminding you of available bills, compressed list of payees crammed into the screen & reduced font for payee list. Less user friendly and clean than the app has been for years prior to this update. It’s brilliance and ease of use was in how simply organized and clean the app appearance was while highlighting common actions and having a larger secondary “more” menu for typically less used/less needed actions like Zelle and outside accounts. Poorly designed and redundant actions now, like a transfer option on both “my accounts” list & in “pay and transfer” tab. The Pay option not being the first option of the Pay menu anymore says it all about how poorly executed and lacking common sense the changes are. Stuck using this garbage bc the customer experience of going into a branch is equally disappointing to have a slowed down transaction process with remote tellers in echoing lobbies that share my business with anyone with ears. Or the awkwardness of standing in a large, barely decorated space listening to other customers transactions while you have to wait for someone to walk away to the back of the building to get you a roll of coins. The staff are nice enough, but the disconnect between them and actual customer service or providing a comfortable and at least semi-private customer experience anymore is getting worse.
iPhone 11, just updated to IOS 16.1, cannot do mobile deposit because the camera screen gets stuck at “turn your phone to take a picture” or something like that. Tried a restart and a reinstall with no luck. I didn’t have this issue before IOS 16. So I’m thinking that’s what caused it.
The app doesn’t keep up with transactions made on the weekends. Have had several times where I try to transfer money from my accounts and they say not at this time. If it’s a Monday morning it takes forever to load. Not that this has anything to do with the app but if you go to an ATM from GE and you have a chip on your card which they all double days. You will stick you card into the a lot and wait. Nothing will happen. You have to remove your card and then the screen will promptly tell you bc you have a chip you have to leave your card in. Oh really I just did that and nothing happened. Seriously it’s been like that for two years! Time to get with the program and fix that. Also the chip on the bank cards will start to malfunction after a month. It’s super embarrassing when you go to pay for something and they are like I’m sorry your cards not working. You have to ask for it to be swiped even though it’s a brand new card.
General Electric Credit Union’s (GECU) Mobile Banking app allows you to manage your accounts 24/7 from your iPhone or iPad. Stay in control of your fi...