Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ron Olesko - Folk Music Notebook · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In my life - I have finally found a station I enjoy every single day. It is like hearing from dearest friends from long ago and then next meeting a brand new person singing lyrics that I immediately wish to learn and hear again, or share with my community. Thanks for bringing so much joyful variety to the airwaves with Folk Music Notebook!
‘Folk Talk’ was great! For me, it was an extension of being at the Hobo Convention last month. The program had music, interviews, stories and history of Hobo culture! I was proud to have my music included! ...and, Rik Palieri’s program led me to the app for ‘Folk Music Notebook’! It was in the nick of time as I had grown weary of my same old playlist. So...on Monday & Tuesday I listened into Folk Music Notebook on the App during my drive from Massachusetts to Florida. Great music, many of my friends. It put my mind squarely in Folk Music as I rehearse for a few shows in the sun.
No need to wait for that public radio show that plays “our music”. Here it is 24/7. I’ve heard so may artists who are new to me. Love it.
Folk Music Notebook is your virtual folk festival, 24/7! We feature a diverse playlist of contemporary and traditional folk music, presented by the fi...