Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First National Bank in Pinckneyville · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Bill Pay activity feature quit working for me. I get a “something went wrong” error. I’ve contacted the bank directly several times and they ‘claim’ that it will be fixed. Over six months later and it still isn’t working. Major flaw in the app when I can’t view what I’ve scheduled for payments. After the huge push to use the app, you would thing they would care more about the product.
I have had nothing but trouble with this app. I am not able to access unless, I go through and manually put in password and username. At one point I had the facial recognition which I fell in love with. For reasons unknown, I am no longer able to use that. When I finally do get into my accounts, I find them confusing and not at all user friendly. This app. truthfully, deserves less than 1 star. I have had online banking with Murphy-Wall for years and have had no trouble.
Unfortunately, all I’ve had is problems. The Touch ID is a real problem to the app. It will lock you out and you have to be a trapeze artist to get back in. But today it bit the dust on my phone and will not connected to the server. Very frustrating!
First National Bank’s Mobile Banking App is our latest introduction of technology that fits today’s on-the-go, bank anytime, anywhere lifestyles of ou...