Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Branch Flat Mortgage, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I want to know when I add additional to my principal how much I will save. Or make a payment to the principal how much you save on interest. It used to be on here and it went away.
Flat Branch has one of the best mortgage application apps (and team) ever. And the payment app is not disappointing. The application process was as smooth as smooth can be. Simple but great. Great job!!!
This app is great for me to ensure that my autopay went through! I also like the features to view my loan progress and other important documents. The other reviews were in regards to paying through the app, so I cannot speak to that. However, if you enroll in autopay, the app is great as an overview of your progress/payments!
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