Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗mySociety · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really thought this app was a saviour and it worked for a while, but has a major problem. Half of my reports do not retain the location info when using the app. I have just spent the best part of an hour on my regular walk stopping to report pot holes. I am offline obviously, but I always hit update my location to get the correct geolocation of the pot hole, then take a few photos, give it a title and then Hit Save Draft. When I get home back online, when I go to upload my reports I see that the draft reports have all got my home location down on the map!! What is the flipping point of that, which has just wiped out the entire efforts of reporting. Why doesn’t the app save the geolocation when you save the report as a draft? Not rocket science is it? Don’t know if I will bother wasting any more time with it until the devs look at this flaw, as it’s basically useless as it is.
I have used this app for at least three years and it is not only incredibly easy to use but also very quick. It identifies location, takes photographs and you can select the title and describe the problem. You can report a pothole, a damaged footpath, non-working lights: eg at zebra crossings, in fact almost anything that councils have responsibility for. The app informs the relevant council anywhere in the UK and you get quick and regular updates on progress. Truly a tremendously useful app.
5 stars for the app to report problems but they need to be manually removed once sorted by the relevant parties so often checking local area gives age old reports as the person reported hasn’t updated when fixed. Also I sent a problem about a damaged tree and neither the location or picture was passed to the parks dept meaning they had to waste their and my time contacting me for info I had already given. Hence reduced stars.
Walking past a pot hole, an abandoned car, or some graffiti? Now you can pull your iPhone out of your pocket, and in just a few seconds create a repor...