Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kristian Hochreiter · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m one of the best in world
Originally I had written this was a “great” app ruined by ads. Just wanted to update that this is a TERRIBLE app whose business practices are shady and I do not agree with- I had deleted it due to the ads but saw it featured as on sale for free via AppAdvice, with a normal price of $1.99. So I figured they had updated their app to be ad-free, because what kind of garbage company would charge 1.99 but still have pop up ads? This one. This app is a FREEMIUM app, disguised as a paid app on sale. The whole bait and switch approach leaves a bad taste in my mouth! For the love of all things, add an in-app purchase for Ad removal!! The game play is awesome, but the ads are RELENTLESS, NO THANK YOU!
It looks hard but when you get into it it is so easy one time I threw my phone across the room cause I was a 901 and I messed up
Fit Beats is an endless and yet oddly addictive game. Your job is to Tap left or right to rotate and match the shapes while listening to beats. Easy...