Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First State Bank (MI) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
FSB could take some notes from other banking apps, such as the JPM app, which is brilliant and way more detailed. Also FSB app doesn’t allow for memos as reminders what a transaction was about, and this new update won’t even open on my iPhone! I have to do banking, and now I can’t because it made me update! Very frustrating!
I have been banking with first state bank since I was 12 well over 30 years love them.
If your decision to use a bank based on their app, and I know that this is important to me, then don’t bother. This is one of the worst, least dependable apps I’ve ever used. Login is a major pain and I am having forever issues with their photo program when depositing checks. And finally, their deposit limit for checks is only $5k. My other banks are $25 and $50k check limits. Finally they charge higher fees when you don’t use an account a lot!
The First State Bank Digital Banking App allows you to access your banking from your favorite mobile device. Our app was designed to allow you to acce...