Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Valeriya Proshina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I was only 7 years old I was diagnosed with stage 666 super gonorrhea, I am now 420 years old and I found this app 69 years ago, before I used to chain Pokémon to poles and rip their intestines out, now I praise Cthulhu and eat a lot of tacos, thank you, PRAISE THE DARK LORD
But there are too many adds to even play the game!
This fidget spinner app is accurate but there are to many adds for me to even try it!!!
You dream of buying a real spinner, but no money. Why waste when you can completely set yourself a hand spinner mega build on your phone and twist as...