Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fidelity Investments · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update the green “Contribute” button to match the main Fidelity app style and rename it “Transact.” Tapping it should open a simple menu that lets users contribute or donate from any page—no need to return home or navigate elsewhere. This streamlines access and makes transactions more intuitive.
The app is great to make a donation, but it used to allow editing scheduled/recurring donations. A while back, that seems to have gone away. Now, when I attend a fundraiser and decide to increase my donations, I have to remember to log in at home from a computer to modify recurring donation amounts. I used to use the app to update the amount while at the events.
The look and feel and overall GUI design of this latest version is night and day compared to the old version.
The free Fidelity Charitable ® app lets you: --Open a Giving Account --Recommend grants --Monitor the status of grants and contributions --See future...