Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Goldman Sachs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For a quick view of status, this is sufficient, but compared to the old one, it is not as useful. In particular, I cannot see my accounts by account, rather on the total holdings across all accounts, or at the very highest level. Therefor, I revert to the website instead of using the app.
I applaud a generally better login experience over the prior app, but there are more clicks now needed to access (more nesting of items has done this) the same information. And now there seems to be some areas that are inaccessible with the new application. FaceID and some more GUI over prior app brings it up to 2021, but app functionality seems to be lost and fonts are smallest of any app I have seen.
The app designers have taken ideas and cues from the current GS website and put them into the app. It has all the basics you want to see in a new financial app these days. Face ID log in, interactive charts and graphs, internal messaging with GS team. Mobile check deposit, initiating wires and ACH directly within the app will make interacting with GS on the go much more easily. Well done!
Access your Goldman Sachs account anytime on the new GS PWM app. Available for Goldman Sachs Private Wealth Management (PWM) and Goldman Sachs Ayco cl...