Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Little Whale Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am an adult, recently diagnosed with ASD. I was looking for an app to help me develop emotional regulation skills. My attempts to explore this app only made me more agitated. There are no instructions or tutorial. Everything I touch makes a seemingly random number encased in a heart flash in the upper right corner and increase in digits for no apparent reason. Touching the heart does nothing, but everything else on the screen influences the heart. All the “activities” seem to do is raise that number, but these activities don’t actually do anything. “Calm down” opens some cards with images of the mascot doing different activities- when I touch the activities the pictures rotate in place, but there are no instructions and they just rotate back in place again. No further development. All the other activities are the same. “Feelu words” provides a short mantra and then instructs you to touch Feelu’s heart to “explore the feeling world,” but then just takes you back to the menu. When I’m having a bad day, I’m not looking to struggle to understand the tools that are meant to help me. This app left me far more upset than I was to begin with.
My major complaint is that I paid for the full app but when I needed to remove it from my phone and I wanted to add it back later, it would let me restore my purchase. I’m definitely not paying again.
This app has great potential. But it feels like it’s not complete. It would be great if the calm down exercises were actually interactive and if there was more than a couple games. It also feels strange that the games don’t finish, you just go backwards and forwards. Otherwise this would be a really wonderful tool to be able to use for my child.
Multi-award-winning ad-free app to improve kids’ mental health. Feelu helps young children understand and manage their emotions — the foundation of...
| Name | Price | Type |
|---|---|---|
| Monthly Subscription | $6.99 | Monthly |
| Yearly Subscription | $24.99 | Yearly |
| Premium Features | $49.99 | One-time |