Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Federal Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They go soooo overboard with security that it’s a nightmare to use the app. They consistently make you change the password and when you forget it, it’s a pain to recover. Especially if you are an NRI, forget it. Often have to email customer support to resolve it, which takes its own time. Their app also has a feature to detect if the OS you are using is not original or something and it prevents you from being able to reset your password. Your security team needs to get off of Energy drinks and learn that security should not come at the cost of user experience.
The app most of the time won’t work showing server error codes we can’t depend on the service , we have to keep cash and card always, also some kind of weird interface pin pad why don’t give to some smart people to make banking system to modify like American banks you can have a look how they designed a very customer friendly
Rather than asking to enter a debit card and it’s PIN numbers, ( for us non residents who don’t keep debit/credit cards handy) why can’t do a account holder’s email/mobile or pass phrase to unblock the FedMobile service? More over , the 4 digit MPIN should better be replaced by 6 digits for added security!
This revamped version of FedMobile– Federal Bank’s highly popular mobile banking application - comes with more user-friendly and advanced features tha...