Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Farmers National Bank of Canfield · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is a nice idea, but it doesn’t simplify the process at all. All you can do on this app is apply. Your loan officer cannot see any documents that you upload onto it, so you’ll have to upload them again on the mortgage website/portal. You can’t see any of your important documents on the app. You can’t E-sign any documents on the app. There is much that can be improved.
Farmers Mobile Mortgage enables the process of securing a home loan as quick and convenient as possible. To support this process, we have developed t...