Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Novus Home Mortgage · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Attempted several time to use this app. After several times of it crashing while using, it somehow started a whole new loan! Now I’m getting emails & notifications that I have new tasks/notifications, but there’s nothing there and it says I have no notifications.
This made the process of purchasing a home convenient. I was up to date on what was going on it was easy to upload my documents.
Very easy to use. Kept me up to date throughout loan process. I was able to use the built in scanner to upload my documents they needed. Super easy!
You can manage your mortgage journey with ease. Anytime, Anywhere. The Novus Home Mortgage app simplifies your home-buying, refinancing, or planning...