Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FBL Financial Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The billing setup is worse than before the update. The billing amount before said zero was owed and I thought I had just forgotten to check off that bill, then I get a notice saying I’m going to lapse. There’s absolutely no detail on dates, amounts, little on history of payment and you can’t even change payment methods so they’re going to draw from an account you no longer want to use. There’s no control over account management and it seriously needs to change.
It doesn’t tell you what you pay for each kind of insurance or even what the bill you have in there is for at all.
App is very good with the exception of accessing the benefits. When you go to that tab, it makes you log in with your FB membership number which is DUMB!!!! I don’t want to dig out my card to get my number, then type in that long number. Why do you have to log in separately to see what benefits you have as a FB member?? If you’re going to make people log in separately to see the benefits then that tab needs to be removed from this app!! I feel like this extra log in procedure is intentional so people get frustrated and don’t use any of the available benefits!
Put a connection to your local agent at your fingertips with the Farm Bureau Financial Services mobile app. Plus, access your insurance cards, view po...