Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FanSided · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This used to be my favorite app for news on my favorite fandoms. It’s cool that it combines sports with entertainment so I can get everything from one place. It wasn’t working for a while but it seems like it is getting supported again. I am getting timely notifications on my Chiefs and on the final season of Stranger Things! Whoever fixed this, thanks you! I’m now reading daily.
I love that I can pick out specific teams and leagues and the app gives me only the ones I selected in my favorites. It’s constantly updated with new content, and the content isn’t just news bites. It is spun forward with commentary about why fans should care about each topic. This isn’t your average sports “news” app!
This is not going to end well. I’ve had this app on my phone for well over a year (the space is confusing - so many sources, such weird naming and bundling - I am not really sure how long exactly) now they have chosen to force me to play video ads with the volume up before I can view the content. No. Freaking. Way. Not only is the app getting deleted, but how will they ever get me back? An ad campaign to let me now they‘ve understood their mistake and changed their ways? Seriously bad business move everybody. Maybe have your writers tweet about it if you change your minds.
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