Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Falling Fruit · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
UPDATE-Having attempted to use the app more, indeed it has many flaws that make it pretty useless :-c Original thoughts= Began using this app on Sep 25, 2021. Due to the well-written negative reviews I was hesitant to buy the app, but I really wanted to support the concept so I figured 4$ was worth the risk. Fortunately, SO FAR, everything is working as intended. The initial registration email took a bit longer to arrive than modern expectations allow patience for but it did arrive within the hour and I signed into the app without issue. The map content, for me living in a densely populated city, could leave something to be desired, but that isn’t the app’s fault since it’s user sourced content-if you want the app to have UTD local content, don’t complain others haven’t served it to you; get out there and participate. The content is only as good as we make it!
Registration is weird because it stops you from retyping the password in any field after you make a mistake once. Then when you finally get in, the ability to filter fruit types just plain does not work. Also despite the name, people have submitted a ton of non-edible trees! So I see hits all over my neighborhood, but on closer inspection they are actually an oak, Madrone, dogwood, hawthorn or any number of other trees that are obviously not fruit and, with the exception of acorns if you are extremely desperate, not even edible. Considering that this app costs money, I was expecting it to actually do the basic things it says. But the addition of non-fruit trees that cannot be filtered separately from fruit trees makes it worse than useless.
You can tell this app is someone’s side hobby. Someone with limited app development skills. Super bugged, extremely tedious. Always resets to Boulder Colorado upon opening. Has a filter by fruit search that never works so there are often dozens of tags that you have to click on to find your fruit of interest and even when you find something, you can’t save that tag for future reference. Almost not useful features. I would hope that since it’s a paid app, some of that money would go into development. Overall a great concept that is unique and in need, but barely usable due to poor app design.
Falling Fruit is a 501(c)3 nonprofit based in Boulder, Colorado, USA. All proceeds from sales of the app help pay to keep our servers online. We great...