Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EY Global Services Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has been in a vicious cycle of looping between the update and actually opening and using the app. This has been going on for WEEKS! No explanation and no information as to when it will be fixed! I am able to get into my account on the internet but it takes considerably longer. Very disappointing!
Every time I open the app it tells me I need to update to a new version. When I click to do that & go to the App Store there is no new version. I messaged the company to let them know, but that was at least a couple of weeks ago & while they said they were investigating nothing has changed & I haven’t heard back again. The app was helpful when it did work but now it’s just a waste of space. The app doesn’t work in my phone or my iPad.
I use the internet website for retirement planning and I like it. This app, however, has terrible navigation issues. Somehow I found the retirement planning tool once, but have not been able to find it again. And there is not back button when you navigate to a different area of the app. You can only close it which does not take you back to where you previously were. It defaults to a dashboard which shows nothing for me. I would not recommend this app. Use the website instead.
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