Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Museum of Natural History · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app was helpful and recommended. However, it uses Bluetooth for location and despite setting it to only when using the app, it still will drain your battery fast. So, fully close (kill) the app when not using it, don’t just exit it to another. The amount of battery consumption could be lowered by reducing the frequency that Bluetooth is used to ping the network. Also, I felt from my experience that Bluetooth was still actively transmitting even while the application is suspended. That should not be happening. The application should only use Bluetooth when actively using it.
This app is a MUST if you are going to the American Museum of Natural History. Not only does it give you turn by turn and visual directions INSIDE THE BUILDING to what you want to see next. It also lets you digitize your tickets. The ONLY flaw keeping it from being perfect is that it doesn’t save a digital membership card. Give me that and I will change this to 5 stars.
I got this app so I could at all costs STAY AWAY FROM THE BLUE WHALE MODEL. Whales scare me so badly, and I needed to know how I could stay as far away as possible from it. But my family wanted to see it, so I walked with them up to where the exhibit starts, so I could not see it. This app helped me know how close I was getting to it, since it tracked my steps real time. It was spot on accurate to my location in the museum. I'm rating it five stars since it saved me from having a heart attack in public. Also the other stuff in the app works great.
Download Explorer, the Museum’s free mobile app! Get a map, turn-by-turn directions to exhibits and amenities, customized recommendations for what to...