Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EventMobi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall a decent experience but when clicking on a session and then going back to the main agenda it should save your position and not go back to the beginning of the day at the top. Very frustrating to have to scroll down when looking at multiple sessions later in the day to see which you want to attend.
The EventMobi app was the perfect addition for our conference! I work with a restaurant company that holds an annual leadership conference. Usually, we have a large paper cost due to the need for schedules, name tags, work materials etc. This app solved all those problems and saved us A LOT of money! The group loved that fact that they could refer to an app, as they all have their phones on them at all times anyway. The social wall was a huge hit and we had people in competition to see who could post the most. I ended up making an awesome summation video using only the pictures people posted! The convenience of this app was the best part. If a venue changed, I could easily update it or send a message out letting everyone know. I would brag on the support but honestly, I didn’t use it because everything worked so flawlessly! Thank you EventMobi for improving our conference experience. We’ll be back!
All in all, a good app for conference attendance. A few requests from using EventMobi for the first time: 1) Provide an option to view a very quick tutorial (< 30 seconds, or 5-7 swipes) upon the first opening of the app to show the user important items in the UI, and have a “Tutorial” menu item to repeat it at another time. Despite having some added several events to my schedule, I couldn’t find the schedule I constructed—I would have thought it was in the menu. On the last day I found the profile button and found my schedule there, but it wasn’t called “My Schedule”, it was called “Agenda”. Please keep the wording consistent—I personally like “My Schedule”. 2) even though I had this app, the first two days I constantly had to look at a print out because there were no maps provided at the hotel room locations in the app. Phase A: include a way to see the map of the hotel conference rooms. Phase B: include the ability to tap on the location information for a particular event and see where that room is on the map. 3) Make sure all events have their location provided. 4) Enable someway to clear the alerts in the application, or have them self clear on the day after the event has transpired. Also, on my iOS device, I only occasionally got iOS notifications regarding events/room changes. 5) Enable the user to request iOS notifications for for the next event on “My Schedule“/“Agenda“.
The EventMobi app allows you to instantly access information about the event you’re attending and participate in related event activities. To get st...