Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Commercial Bank of Ethiopia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would be even better if you include an option to store payment information like debit card, so that we don’t have to fill it out every time. And if there’s an option to resend to someone from history, that would be great as well. Add there is a bug where if you click on get receipt from history, it sends an email as if you just made a new transfer and that is really confusing and should be turned off. Other than that, it just works. Thanks.
The app doesn’t work consistently. The transfer fails for no apparent reason. You have to try several times before you get it to work. I like that I can send money from anywhere and could be source of hard currency for Ethiopia. But , they need to make it work and at least display the exact error when the transaction fails.
I was able to send money after so much hassle and after spending hours. This app needs so much improvement. CBE needs to take user feedbacks seriously and fix issues. The app developer also need to be ashamed of the issues and need to create a better version. Below are among the issues 1) transaction fails for no reason it says error but it doesn’t mention where the error is. 2) you need to let the user save the payment method/ debit card and address and let the user use that instead of asking the user complete debit card and address information every single time. Today I sent $10K and I have to complete that hundred times as most of the transactions were declining. 3) CBE need to increase limit from 1000 per transactions so that a user can complete a transaction once instead of multiple exhausting times
EthioDirect is an international, fast and secure money transferring method to send money to family, friends, and loved ones from anywhere in the world...