Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Safaricom Telecommunications Ethiopia Plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app worked well initially, but I’ve since encountered a few issues. It tends to crash when I use certain mini apps and, in some cases, leaves me stuck in a deadlock. Additionally, it would be a significant improvement if the home screen displayed an automatically updated balance, rather than requiring a manual pull-to-refresh.
The app is smooth and functional but you should make sure services available before putting a corresponding prompt on the app. For example I wanted to pay for my plane ticket but it was not functional. Overall excellent app. You should add financial services like overdraft and so on. Keep improving👏🏻
Honestly, an amazing app and service! Runs smoothly, has intuitive user interface and experience. All features and functionalities deliver their purpose unlike other local e-money services.
Introducing the new M-PESA Safaricom App! Enjoy safe, easy, and convenient financial and communication services all in one app. Send money, pay mercha...