Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Exxon Mobil Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Esso: why don’t you solicit customer feedback after a transaction associated with the app? It could come as a notification and include extra points as a “thank you.” It would be far More effective than occasional emails. Call me for more details
When the app works, it’s fine. Unfortunately, any login issues and the app or backend completely breaks down and support fails. Account maybe gets locked (guessing) but phone support can’t see or do anything about it. Eventually after multiple phone calls and manual resets and uninstalling / reinstalling it may work again
Something wrong , error on our end… the app kept stating. After multiple restart of the phone, reinstallation of the app, the problem still exist. Terrible
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